The day of placing an ad or pitching your product are dying to a large degree. Oh it still happens but it will fade as a new generation moves into their buying power years.
Thing is they don't buy for the sake of buying. They are less materialistic in some senses, less trusting, and more savvy about what they want and why. They need and want to have a connection with what they buy and from whom. Random purchases just won't do it. Who knows, my guess is that at some point in the future malls will disappear from lack of sales. I'm serious. They may come to see the items but not buy.
So what's changing?
What's changing is attitudes and thinking of what the purchase means to them. Apple has done a unbelievable job on this front. I'd bet if you went up to almost anyone on the street and said- "Apple" they would probably say- the computer company. They have created themselves and a community of people that have the same or seemingly same values and ideas. What about Patagonia? I know young people that will buy a down sweater for $200 from them versus from a cheaper less known company just because its them and when questioned will respond- I like them and what they stand for. They like the community and culture that has been nurtured and built by Patagonia.
This is where things are going and of that I have no doubt. Care to agree or disagree?
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Thing is they don't buy for the sake of buying. They are less materialistic in some senses, less trusting, and more savvy about what they want and why. They need and want to have a connection with what they buy and from whom. Random purchases just won't do it. Who knows, my guess is that at some point in the future malls will disappear from lack of sales. I'm serious. They may come to see the items but not buy.
So what's changing?
What's changing is attitudes and thinking of what the purchase means to them. Apple has done a unbelievable job on this front. I'd bet if you went up to almost anyone on the street and said- "Apple" they would probably say- the computer company. They have created themselves and a community of people that have the same or seemingly same values and ideas. What about Patagonia? I know young people that will buy a down sweater for $200 from them versus from a cheaper less known company just because its them and when questioned will respond- I like them and what they stand for. They like the community and culture that has been nurtured and built by Patagonia.
This is where things are going and of that I have no doubt. Care to agree or disagree?
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