One of the things that social media is very good at is building bonds and relationships. Now in order to do that you have to be the real you or people will see-through you or that fake someone you're trying to pretend to be. This week are going to take a look at why the whole atmosphere of marketing, selling, building communities is changing.
We are now living in a different time just as other periods have changed so marketing now has to change. Building bonds and relationships and or communities is really not new in any sense but what is new is the global scope that it now takes on. In years past you may have had local or even regional bonds with others within your field but now due to the internet and social media platforms, that has expanded greatly. Now these communities and relationships can be across borders and oceans. The common factor now is a universal desire to connect with people of a like minded thinking. For example designers of all fields can communicate, share and discuss ideas that would not have been possible just a few years ago. This also has the effect of growing as others see the group and would like to be part of it. Take a look at what started as some kitchen and bath people chatting on Twitter and is now a weekly chat- #kbtribechat. Naturally they discuss things relating to kitchen and bath and are focused with a great group of knowledgable professionals from all over. There are so many communities that have formed and they are all based on a common theme for each group. Brands need to see that, in these communities, there are people that are potentially valuable assets to their companies. This isn't a random grouping but people with a common bond and as such brands should step up and be part of these. They are a community.
Now why are these "communities" whether it be on Twitter, Facebook or just based around an individual company- think Apple, yes they have build a community and if you don't think so I'd say you are grossly mistaken, so important.? Well I'm going to let you think on that but this week we going to look at changes that I see happening and why selling to the next generation won't work as it has in the past. You won't "sell" them but you can create a community and with that you will have "sold" them. Of course there are many underlying conditions on your part that have to be met.
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We are now living in a different time just as other periods have changed so marketing now has to change. Building bonds and relationships and or communities is really not new in any sense but what is new is the global scope that it now takes on. In years past you may have had local or even regional bonds with others within your field but now due to the internet and social media platforms, that has expanded greatly. Now these communities and relationships can be across borders and oceans. The common factor now is a universal desire to connect with people of a like minded thinking. For example designers of all fields can communicate, share and discuss ideas that would not have been possible just a few years ago. This also has the effect of growing as others see the group and would like to be part of it. Take a look at what started as some kitchen and bath people chatting on Twitter and is now a weekly chat- #kbtribechat. Naturally they discuss things relating to kitchen and bath and are focused with a great group of knowledgable professionals from all over. There are so many communities that have formed and they are all based on a common theme for each group. Brands need to see that, in these communities, there are people that are potentially valuable assets to their companies. This isn't a random grouping but people with a common bond and as such brands should step up and be part of these. They are a community.
Now why are these "communities" whether it be on Twitter, Facebook or just based around an individual company- think Apple, yes they have build a community and if you don't think so I'd say you are grossly mistaken, so important.? Well I'm going to let you think on that but this week we going to look at changes that I see happening and why selling to the next generation won't work as it has in the past. You won't "sell" them but you can create a community and with that you will have "sold" them. Of course there are many underlying conditions on your part that have to be met.
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