Tuesday, June 26, 2012

A kid could do this

I know that I've touched on this before but it has been told to me again and so I just need to put it back out their for businesses to see again. I've heard that social media can be done by a teenager or kid so why would anyone want to pay to have it done.  I would totally agree if this statement had any validity but how many teenagers do you know that have any/very much business sense. 

Do they understand the goals that a business, your business, is trying to accomplish?

What have they done as in the area of marketing? Taken a high school course or even a college one? That would be sufficient for you? I doubt it.

Have they the actual minds that are developed enough to carry out the complex thinking that social media requires for extended periods of time? Seems to me that I read that the human brain isn't even fully developed until somewhere into your 20's.

Now what about the amount of multitasking that social media takes to stay focused and the long hours that are needed to reach your goals, and they understand your goals right?

Social media for your business has in no way shape or form anything to do with teenagers and if you think so you're totally missing what it can do for your business.

Sid, my wife, isn't as involved in social media as I am but recently she follows a restaurant on Facebook and they post some great photos of meals that they serve. The thing is they never tell you what the ingredients are or very much about the dish. So she writes them and suggests that they include a bit more in their photos. Then guess what? They write back in a short period of time and thank her for her suggestion and will be doing that in the future.

Not really sure that would have been the same if some teenager was in charge of your social media program. 

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