What's the future of social media and business? It's not the same as social media for just general use or staying in touch with family and friends afar. Social media for business is going to happen on a large scale of that I'm sure. What leaves me at time unsure is the when and here's why.
For so long now marketing and advertising has been a consistent game. There are certain rules and methods that are used, proven and accepted. There are large scale firms that are looked at for what and how they do their marketing and the results they achieve. These are the big players. The old rule makers of the game and they have done well for themselves and their clients. They don't like change as it may not give them the results that they have known to happen in the past. More than likely they are older in age and entrenched in traditions gone by. They will fight tooth and claw to keep everything as it was in their heyday of success and monetary gains even if that is no longer the case. It will come back, we just have to keep doing it like before. They don't see the change and don't want to see a change. They might have forgotten what marketing is really:
Marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."[1]
For business to consumer marketing it is "the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return". For business to business marketing it is creating value, solutions, and relationships either short term or long term with a company or brand. It generates the strategy that underlies sales techniques, business communication, and business developments.[2] It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. http://en.wikipedia.org/wiki/Marketing
I find the last sentence to be very telling - "building relationships, creating value..... " Isn't that a key component of what social media is capable of doing?
This is why social media will be an accepted and embraced part of every marketing plan- it does this extremely well.
Remember the dinosaurs? Me neither but I've seen pictures and know what happened to them.
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For so long now marketing and advertising has been a consistent game. There are certain rules and methods that are used, proven and accepted. There are large scale firms that are looked at for what and how they do their marketing and the results they achieve. These are the big players. The old rule makers of the game and they have done well for themselves and their clients. They don't like change as it may not give them the results that they have known to happen in the past. More than likely they are older in age and entrenched in traditions gone by. They will fight tooth and claw to keep everything as it was in their heyday of success and monetary gains even if that is no longer the case. It will come back, we just have to keep doing it like before. They don't see the change and don't want to see a change. They might have forgotten what marketing is really:
Marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."[1]
For business to consumer marketing it is "the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return". For business to business marketing it is creating value, solutions, and relationships either short term or long term with a company or brand. It generates the strategy that underlies sales techniques, business communication, and business developments.[2] It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. http://en.wikipedia.org/wiki/Marketing
I find the last sentence to be very telling - "building relationships, creating value..... " Isn't that a key component of what social media is capable of doing?
This is why social media will be an accepted and embraced part of every marketing plan- it does this extremely well.
Remember the dinosaurs? Me neither but I've seen pictures and know what happened to them.
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