Thursday, June 7, 2012

Consistent, consistent, consistent

I've always build and bought homes over the years and the key has always been Location, location, location. A home built or bought in a good location has value and will retain that value.

Now when it comes to social media the saying should be Consistent, consistent, consistent and with good reason. Every aspect of your social media presence needs to be consistent. The picture that you use  should be consistent along every platform you use ie the same one. Why have different ones? Are you trying to confuse people?
Is your content consistent or do you write about various random things as your dog, then a design project, why you like a certain park...? If your blog is about design then, sure, you can throw in some personal posts but isn't the reason that you started blogging to showcase design? So why confuse your readers with an assortment of topics that they may not really be interested in. They started to read because of your design voice so that should be your focus. How long would you read any magazine if one week it was filled with kitty pictures, the next week it had all world news article and the following week it was about oil exploration. Probably not long is my guess.

When you write for your blog, do you write on a consistent manner or is it here and there as the spirit moves you? The frequency of you posts does indeed matter http://www.socialmedia4builders.com/2012/05/whats-frequency.html but if you aren't being consistent, you won't get noticed and you'll start to wonder why you started blogging to begin with.

Are you using your social media platforms in a consistent manner? Everyone needs to figure out what platform(s) work for them and their audience but once you've done that you need to keep it up. If your audience is on Facebook and then you move to Twitter and abandon your Facebook audience, what do you think the end result will be? Probably not good.

Now what about posting times for your content? Do you consistently post your content when your readers are around? Have to learned when they are around is the first question and if you have are you posting at times that are convenient for them?

So in every aspect of your social media program be consistent, consistent, consistent. Oh and without out saying you need to be persistent!

  

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