In the past month I have been debating the merits of Klout and have decided that Klout needs to go. It's a game that can be played and this game has very little to do with actual reality. It also has very little value at providing useful information as to how influential you are. Here was part of my test- If I Tweeted, posted on Goggle + and Facebook at an almost alarming rate- my score went up. If I slowed that down- my score dropped. If I speed up again- the score rose. Are you seeing a pattern? Not quality but quantity. I was actually going to try a test for a week where I posted something on an insane 1 per minute posting schedule. It would have to have been scheduled but I decided that would have proven my point but driven everyone else nuts so I didn't.
Now during all of that test my real interactions with people hadn't changed at all. I still answer and try to help people with whatever questions they send me. I still interact with people about their business and personal lives. I still try to share other people's posts and provide information so, to me, Klout is all about numbers not actual influence.
Now I should mention that I noticed this awhile ago and you may ask why I hadn't called it quits earlier. The reason is that before I wondered if others took this Klout score with any seriousness? Was it something that businesses and people would go to and say oh- Todd Vendituoli has a Klout score of----- and then move forward with a proposal or such? But now my thinking has changed. I do that after looking over things and it's part of always reviewing everything.
My thinking now is that if a person or business is only interested in what I have to offer based on an irrelevant score without doing further due diligence, then maybe it's not a good mix for me. If they are truly interested, they will do some research on their own, contact me personally, watch what I do
(observing things that happen on social media channels is easy) and even ask around.
Another note about social media and numbers is that as I observed with Klout, numbers come from algorithms and these don't always tell the true story. A person's influence or value to others is much deeper than that.
So with that I say good bye to Klout. Now if they can somehow show that their numbers reflect an actual influence and relevance- I'll be back because then it will be worth something.
Tweet
Now during all of that test my real interactions with people hadn't changed at all. I still answer and try to help people with whatever questions they send me. I still interact with people about their business and personal lives. I still try to share other people's posts and provide information so, to me, Klout is all about numbers not actual influence.
Now I should mention that I noticed this awhile ago and you may ask why I hadn't called it quits earlier. The reason is that before I wondered if others took this Klout score with any seriousness? Was it something that businesses and people would go to and say oh- Todd Vendituoli has a Klout score of----- and then move forward with a proposal or such? But now my thinking has changed. I do that after looking over things and it's part of always reviewing everything.
My thinking now is that if a person or business is only interested in what I have to offer based on an irrelevant score without doing further due diligence, then maybe it's not a good mix for me. If they are truly interested, they will do some research on their own, contact me personally, watch what I do
(observing things that happen on social media channels is easy) and even ask around.
Another note about social media and numbers is that as I observed with Klout, numbers come from algorithms and these don't always tell the true story. A person's influence or value to others is much deeper than that.
So with that I say good bye to Klout. Now if they can somehow show that their numbers reflect an actual influence and relevance- I'll be back because then it will be worth something.
Welcome back to The Light, Todd.
ReplyDeleteKlout is similar to Jim Jones' Jonestown. Instead of tainted Kool-Aid, you get mind-gamed into "Hyperpostitis" from all of the unnecessary posts and excess hashtags. The most important advantage is: Everyone leaves on their own permanently, sans snipers.
Now, go soak your hands and fingers in the warmest Olive Oil of your choice.
Illuminatingly,
Voncelle Volté
I always give things their best shot but when I've tested and seen the results and they aren't agreeable- it's time to move on!
ReplyDelete