"I don't use social media because there is no direct sales link." Yup I heard this one recently.
So any marketing that you do is supposed to give a direct link to sales? I'd say No. You may though gain some benefits that will lead to sales down the road. Let's see what social media could do for your business.
Provide an outlet to ask your customers what they would like to see in a new product. Valuable.
Give you a way to find out what people are saying about you and your products or services. Valuable
Have a way to educate your customers on the benefits of your products or services. Valuable
Provide a platform where customers can interact with you and ask questions. Valuable
Grow your customer base through education, contests, event notifications etc. Valuable
The ability to connect with your customers in an open and social manner- think engage. Valuable
Have a way to show the human side of you and your business. Valuable
These are just some things that I would and do classify as "valuable" for any business but it seems that the above person was right. It can help you in many ways but I don't actually see a direct sale from any of these items.
Ah..... but maybe if you do all of these things in social media there's a good chance that you will then see a sale. It probably will depend on how well you do them too but I tend to buy products and services from those that I trust and/or have a relationship with over just any random item or company.
That's probably just me so don't worry about it. Carry on the way you've been thinking and doing business. I'm sure it will be fine.
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So any marketing that you do is supposed to give a direct link to sales? I'd say No. You may though gain some benefits that will lead to sales down the road. Let's see what social media could do for your business.
Provide an outlet to ask your customers what they would like to see in a new product. Valuable.
Give you a way to find out what people are saying about you and your products or services. Valuable
Have a way to educate your customers on the benefits of your products or services. Valuable
Provide a platform where customers can interact with you and ask questions. Valuable
Grow your customer base through education, contests, event notifications etc. Valuable
The ability to connect with your customers in an open and social manner- think engage. Valuable
Have a way to show the human side of you and your business. Valuable
These are just some things that I would and do classify as "valuable" for any business but it seems that the above person was right. It can help you in many ways but I don't actually see a direct sale from any of these items.
Ah..... but maybe if you do all of these things in social media there's a good chance that you will then see a sale. It probably will depend on how well you do them too but I tend to buy products and services from those that I trust and/or have a relationship with over just any random item or company.
That's probably just me so don't worry about it. Carry on the way you've been thinking and doing business. I'm sure it will be fine.
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