Networking is such an important part of what social media can help you accomplish yet I have heard such comments as:Tweet
What good is it Tweeting to a bunch of people all over the place?
I'd rather network at a local place or business event?
You mean make contacts with people you have never met?
For these people they are only looking at a smaller picture and in some ways have not yet seen that the world has grown smaller. The world operates on a global scale as well as a local one and how you connect with your clients or potential clients has changed.
A builder says he meets people when at events or through groups and organizations that he belongs to. To that I say great but do you really want to stop there? Have you considered that there may be those potential clients that will search for a builder through the internet and advice posted from others? It happens constantly and even more than you may realize. Years ago I had a client that found me through an internet search. He then did some real life checking about me and we met, discussed the project and after that the bulk of our conversation was via email. He had checked me out on line and then followed up with people that he knew. I had spent the time networking in the real world and on line.
For networking today I personally recommend that you using Twitter. It is a great way to meet people and businesses with similar likes and connections. These are people within your industry that may have valuable insights as to what is happening and various information that you may not even be aware of. Every platform is different and has to be treated differently but through Twitter I have made global connections with some great people and gained new friends and a wealth of new information.
If you haven't started using Twitter- sign up and start networking.