An interesting question came to my attention recently or actually it was more of a statement but it got me thinking.
I don't think I could have anyone do my social media campaign. They wouldn't have my voice.
So here are my thoughts:
Yes it is very possible but there are needed components for it to work properly.
If you hire someone to overtake or start your social media campaign they have to be intimately involved in your business. That takes time. They need to see where you are and what you make. Sending a brochure just won't do. That person has to have a feel and knowledge of what you do and why you do it. I may know about your product but I have to portray the same knowledge and passion for it as if it was you speaking on any platform.
How would this be possible?
The person or firm that you hire has to have the knowledge of your product. Hiring me to represent you concerning the art you do won't work. I don't have the knowledge or the passion. I'm just being honest.
Hire me for anything relating to construction, home building products and almost any facet of that industry, I'm there because I have actually done it for so long. Now all I have to do is learn what you do and why you are passionate about it. What makes your company tick? Why do your clients love what you do? What's the story you have to tell?
So bring them to your business, spend some time together, have them learn all the facets of your business, talk with your employees and above all have them learn who you are and why you love what you do.
Now once I've learned about you, using what I know about social media is easy.
Expecting anyone to just jump on and take over or start your program with out all the right information is a recipe for failure. Social media is about building relationships and starting a campaign is about building the right relationship and foundation with the person or firm that will be your public voice and face. Take the time to make sure they are you.
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I don't think I could have anyone do my social media campaign. They wouldn't have my voice.
So here are my thoughts:
Yes it is very possible but there are needed components for it to work properly.
If you hire someone to overtake or start your social media campaign they have to be intimately involved in your business. That takes time. They need to see where you are and what you make. Sending a brochure just won't do. That person has to have a feel and knowledge of what you do and why you do it. I may know about your product but I have to portray the same knowledge and passion for it as if it was you speaking on any platform.
How would this be possible?
The person or firm that you hire has to have the knowledge of your product. Hiring me to represent you concerning the art you do won't work. I don't have the knowledge or the passion. I'm just being honest.
Hire me for anything relating to construction, home building products and almost any facet of that industry, I'm there because I have actually done it for so long. Now all I have to do is learn what you do and why you are passionate about it. What makes your company tick? Why do your clients love what you do? What's the story you have to tell?
So bring them to your business, spend some time together, have them learn all the facets of your business, talk with your employees and above all have them learn who you are and why you love what you do.
Now once I've learned about you, using what I know about social media is easy.
Expecting anyone to just jump on and take over or start your program with out all the right information is a recipe for failure. Social media is about building relationships and starting a campaign is about building the right relationship and foundation with the person or firm that will be your public voice and face. Take the time to make sure they are you.
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